Because of that, you have to learn how to talk to clients in a way that makes sense to them and provides them with "a-ha moments". Of course WE'RE all stoked about marketing, but not everyone shares our passion for this industry. It shows you how to talk to clients in a way that resonates with them. This one was very helpful in teaching me to better sell my services. It's a lot easier to work so hard on growing something when you have an uplifting, inspiring outcome that you're running towards. This is a pretty famous book by the guy who started Keller Williams Realty, and helps you come up with more of a purpose in your life and your business. Donald Miller uses his take on the Hero's Journey to help you craft a compelling tale for your customers to get behind, and helps build brand loyalty. This is another book that helps craft your sales message and company story. This book was really helpful in assisting me with writing sales copy and marketing literature to help my businesses stand out.ĥ. So many businesses struggle with developing sales copy & messaging that illustrates how they're different from their competition. I found this one very helpful in preventing overwhelm. In this book, the author breaks it down to where you have all aspects of a marketing strategy covered, and brief how-to's to develop each avenue. The One-Page Marketing Plan - Allan Dibĭeveloping a marketing plan can be daunting. It helped me think outside the box when coming up with marketing strategies, and to look for more untapped resources.ģ. A ton of my ideas for helping clients came from this book. Getting Everything You Can Out of All You've Got - Jay AbrahamĮven though this was written in the early 2000s, this book is straight up foundational marketing strategy. When you're done, you'll basically have a two-year, step-by-step plan for growing your business, you'll have more purpose for doing so, and you'll have an exit strategy in place.Ģ. Making Money is Killing Your Business - Chuck Blakemanįollow along with this book and do exactly what he tells you. These 10 gave me the most insight, value, and were the most helpful in building my businesses.ġ. If you read all 100, you'll probably have a pretty good grasp on marketing by the end, haha.Īnyhow, I wanted to list my Top 10 here for ya. I chose the 100 books based on how many times I saw them recommended, customer ratings on Amazon, recommendations in other books, podcasts, etc. I found some gems, some that were NOT as good as advertised, and then some all-around cool, informative texts. We do not accept refund after you got the link and download the course.So last year (2017), I read 100 books, 95% of them on marketing, business, or self-development (as related to business). If our team is not in the office, please wait for us about 8 hours to come back.
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